A Spartan Race, mint atipikus, piacvezető sportturisztikai vonzerő komplex elemzése

Abstract

Sport tourism is an appreciated tourism product of the 21st century, showing an extremely
rapid development in all of its sub-sectors both in Hungary and internationally.
Out of these, the market leader in Hungary is the Spartan Race that was first organised a
few years ago, only. Now it attracts almost ten thousand visitors for one weekend, to tourism
destinations otherwise not in the first line (e.g. Nagykanizsa).
The research findings clearly demonstrate that this is an atypical attraction as regards both
its demand and supply side. The supply side is deficient, as regards the material conditions
of tourism, as there is no effort for a connection to the primary and secondary touristic suprastructure.
The organisers do not apply tourism marketing, distribution or mediators in the traditional
form; instead they motivate the demand side for the propaganda of this product.
The motivation of the demand is also specific, as in the case of the Spartan Race the loss
of the tourism experience (completion of the race) leads to a satisfaction very similar to the
successful completion of the race.