NEMTURIZMUS ÉS ÉLETSTÍLUS ÖSSZEFÜGGÉSEK

Abstract

Lifestyle is such a construction where its strong marks appear in consuming or brand choice
concerning any product category. The focus of our lecture is one of the interesting dimensions
of our lifestyle research carried out in 2018, namely we surveyed what groups detach themselves
from tourism and why they do not become consumers. We already elaborated the
theoretical framework of non-tourism in our previous publications (2018), differentiating the
cases of dropout and abandonment. Our primary research based on the query of 2001 persons
provided a chance to get to know the related facts and identify the subjects of non-tourism
based on the representative sample of the Hungarian population between the age of 15-74.
We analysed the subsample of 40% of the whole sample expanding our research to the information
on the belonging to a lifestyle group. As it was expected the subjects of non-tourism
are decisively those who are slower and live in more difficult life circumstances, nevertheless
we can see the postmodern dropping out/falling behind character for whom the expansion of
virtual tourism provides a new chance for experiences.