Vol. 53 No. 2 (2019)

Published: 2019-09-01

Papers

The History of Consumer Research

Ákos Kozák

5-16
- PDF (Magyar)
Intertemporal Capital Allocation Decisions in the Low Interest Rate Environment

Zoltán Schepp, Jószef Ulbert, Ákos Tóth-Pajor

17-30
- PDF (Magyar)
Investigating the Direct Effects of Banner Blindness on Purchasing Decisions

Zoltán Korpás, Bálint Szabó

31-44
- PDF (Magyar)
The Effect of Market Orientation and Entrepreneurial Orientation on the New Product Development

Adisu Fanta Bate

45-53
- PDF (Magyar)
Gamification as a Tool for Digital Innovation in Education – The Case of SimBrand

Szabolcs Nagy, Csilla Konyha Molnárné

55-68
- PDF (Magyar)
The Application of Network Analysis in Financal Markets Using Correlation and Mutual Information

Szabolcs Gábor Nagy

69-84
- PDF (Magyar)
Booking preferences of tourists - Traditional commercial accommodations or Airbnb?

Gabriella Buda, József Lehota

85-94
- PDF (Magyar)
Aspiration Testing of Financial Sales Associates

István Juhász

95-107
- PDF (Magyar)

Book review

Papp-Váry Árpád (2019): Országmárkázás, Akadémiai Kiadó, Budpaest

Viktória Gerdesics

109
- PDF (Magyar)