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Vol. 53 No. 2 (2019)
Vol. 53 No. 2 (2019)
Published:
2019-09-01
Papers
The History of Consumer Research
Ákos Kozák
5-16
PDF (Magyar)
Intertemporal Capital Allocation Decisions in the Low Interest Rate Environment
Zoltán Schepp, Jószef Ulbert, Ákos Tóth-Pajor
17-30
PDF (Magyar)
Investigating the Direct Effects of Banner Blindness on Purchasing Decisions
Zoltán Korpás, Bálint Szabó
31-44
PDF (Magyar)
The Effect of Market Orientation and Entrepreneurial Orientation on the New Product Development
Adisu Fanta Bate
45-53
PDF (Magyar)
Gamification as a Tool for Digital Innovation in Education – The Case of SimBrand
Szabolcs Nagy, Csilla Konyha Molnárné
55-68
PDF (Magyar)
The Application of Network Analysis in Financal Markets Using Correlation and Mutual Information
Szabolcs Gábor Nagy
69-84
PDF (Magyar)
Booking preferences of tourists - Traditional commercial accommodations or Airbnb?
Gabriella Buda, József Lehota
85-94
PDF (Magyar)
Aspiration Testing of Financial Sales Associates
István Juhász
95-107
PDF (Magyar)
Book review
Papp-Váry Árpád (2019): Országmárkázás, Akadémiai Kiadó, Budpaest
Viktória Gerdesics
109
PDF (Magyar)
Language
English
Magyar
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