Vol. 35 No. 2 (2001)

Published: 2001-05-01

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To the Reader!

László Józsa

2-3
- PDF (Magyar)

Marketing, Public Administration, Public Utilities

A Need for Marketing Orientation at Public Administration

Tibor Drávavölgyi

4-10
- PDF (Magyar)
Emerging, and In-Side Evaluation of Marketing Orientation at Public Utilitiy Companies (Part I)

Erzsébet Hetesi

11-17
- PDF (Magyar)
Negative Effects of Organisational Re-Designing Processes on People and the Entreprise

János Takács

18-22
- PDF (Magyar)
How Managers Get Information

Amdissa Daba

23-27
- PDF (Magyar)

Networks - People on the Net

Network Economy - Business Networks

Magdolna Vasné Egri

28-33
- PDF (Magyar)
CyberScope, or The People of the Net

Béla Marián

34-39
- PDF (Magyar)

Business developement

Co-Operation of Public and Private Sectors for Entreprenurial and Tecnhnological Development

Péter Osman

41-47
- PDF (Magyar)
Commercialization of R&D: The Role of Science Parks

Woodrow W. Clark

48-56
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M&M mix

Our Knowledge And Its Management

Magdolna Csath

57-60
- PDF (Magyar)
Different Approaches to Quality - TQM and JIT Compared

Zoltán Tankó

61-66
- PDF (Magyar)
PHARE PRAQ III.

Marketing & Menedzsment szerk.

67-75
- PDF (Magyar)

Book review

Julian Walmsley: New Financial Instruments. John Wiley & Sons, 1998

Péter Osman

76-77
- PDF (Magyar)
Csath Magdolna: Startégiai változtatásmenedzsment. Budapest, 2001. Aula Kiadó Kft., 225 p.

- Baczoniné

77-79
- PDF (Magyar)

Full edition

Marketing & Management 2001/2.

Marketing & Menedzsment Szerzők

79, [3]
- PDF (Magyar)