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Vol. 33 No. 3-4 (1999)
Vol. 33 No. 3-4 (1999)
Published:
1999-05-01
-
To the Reader!
Gábor Simon, Antal Lantos
3
PDF (Magyar)
Multimedia Guide
Multimedia Insanity on the Information Highway
Attila Mártonffy
4-15
PDF (Magyar)
Tourism and Marketing
We Try to Gain Better Results - A Discussion with Péter Kraft, Deputy Secretary for Tourism
István Balázs
16-19
PDF (Magyar)
Characteristics of Purchasing Touristic Products and Services
Zsolt Nemeskéri
20-24
PDF (Magyar)
Marketing in Museum
József Gál, Magdolna Hegedűsné Dékány
25-26
PDF (Magyar)
World of Ads
The Child as a Particular Target of Ads
Zsófia Vörös
27-30
PDF (Magyar)
Tobacco Ads and Psychological Warfare Against Smoking
Ariel Zoltán Mitev
31-39
PDF (Magyar)
Corporate Strategies
Harmony of Corporate Strategies
Anna Kálnási
41-44
PDF (Magyar)
Quality and Marketing
Anna Kálnási, Dalma Vécsei
45-48
PDF (Magyar)
Corporate Culture at the Hungarian Small and Medium Enterprises
Veronika Bencze
49-56
PDF (Magyar)
The Role of Culture in the Process of Negotiation and Decision
Ákos Jarjabka
57-63
PDF (Magyar)
Agriculture and Industry
Competencies and Markets of Sunflower
Mara Vissyné Takács, János Kartali, Anikó Juhász
64-68
PDF (Magyar)
Components of Market Orientation and Its Measurement in Agricultural Enterprises
Csaba Illés B., Nándor Komáromi, József Lehota
69-73
PDF (Magyar)
Industrial Park and Marketing
Lajos Schmidt
74-78
PDF (Magyar)
M&M mix
The Network-Organisation: A Possible Answer to Challenges of Environment
László Szerb
79-88
PDF (Magyar)
The Act of Risky Capital from View of Politcal Marketing
Péter Osman
89-98
PDF (Magyar)
Management Control Based on Using Information, Part 2
László A. Pook, János Füstös
99-105
PDF (Magyar)
Management Tasks and the Human Part During Changes, Part 2
Magdolna Csath
106-110
PDF (Magyar)
Hofstede - from another point of view
Henriett Primecz
111-115
PDF (Magyar)
Anti-marketing
Antal Lantos
116
PDF (Magyar)
Book review
Oliviero Toscani: Reklám, te mosolygó hulla. PARK Kiadó, 1999
Péter Osman
118-119
PDF (Magyar)
Majoros Pál: Iparvállalatok beszerzésgazdaságtana. Műszaki Könyvkiadó, Budapest, 1999
Zoltán Veres
119-120
PDF (Magyar)
Full edition
Marketing & Management 1999/3-4.
Marketing & Menedzsment Szerzők
120, [2]
PDF (Magyar)
Language
English
Magyar
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