Vol. 33 No. 3-4 (1999)

Published: 1999-05-01

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To the Reader!

Gábor Simon, Antal Lantos

3
- PDF (Magyar)

Multimedia Guide

Multimedia Insanity on the Information Highway

Attila Mártonffy

4-15
- PDF (Magyar)

Tourism and Marketing

We Try to Gain Better Results - A Discussion with Péter Kraft, Deputy Secretary for Tourism

István Balázs

16-19
- PDF (Magyar)
Characteristics of Purchasing Touristic Products and Services

Zsolt Nemeskéri

20-24
- PDF (Magyar)
Marketing in Museum

József Gál, Magdolna Hegedűsné Dékány

25-26
- PDF (Magyar)

World of Ads

The Child as a Particular Target of Ads

Zsófia Vörös

27-30
- PDF (Magyar)
Tobacco Ads and Psychological Warfare Against Smoking

Ariel Zoltán Mitev

31-39
- PDF (Magyar)

Corporate Strategies

Harmony of Corporate Strategies

Anna Kálnási

41-44
- PDF (Magyar)
Quality and Marketing

Anna Kálnási, Dalma Vécsei

45-48
- PDF (Magyar)
Corporate Culture at the Hungarian Small and Medium Enterprises

Veronika Bencze

49-56
- PDF (Magyar)
The Role of Culture in the Process of Negotiation and Decision

Ákos Jarjabka

57-63
- PDF (Magyar)

Agriculture and Industry

Competencies and Markets of Sunflower

Mara Vissyné Takács, János Kartali, Anikó Juhász

64-68
- PDF (Magyar)
Components of Market Orientation and Its Measurement in Agricultural Enterprises

Csaba Illés B., Nándor Komáromi, József Lehota

69-73
- PDF (Magyar)
Industrial Park and Marketing

Lajos Schmidt

74-78
- PDF (Magyar)

M&M mix

The Network-Organisation: A Possible Answer to Challenges of Environment

László Szerb

79-88
- PDF (Magyar)
The Act of Risky Capital from View of Politcal Marketing

Péter Osman

89-98
- PDF (Magyar)
Management Control Based on Using Information, Part 2

László A. Pook, János Füstös

99-105
- PDF (Magyar)
Management Tasks and the Human Part During Changes, Part 2

Magdolna Csath

106-110
- PDF (Magyar)
Hofstede - from another point of view

Henriett Primecz

111-115
- PDF (Magyar)
Anti-marketing

Antal Lantos

116
- PDF (Magyar)

Book review

Oliviero Toscani: Reklám, te mosolygó hulla. PARK Kiadó, 1999

Péter Osman

118-119
- PDF (Magyar)
Majoros Pál: Iparvállalatok beszerzésgazdaságtana. Műszaki Könyvkiadó, Budapest, 1999

Zoltán Veres

119-120
- PDF (Magyar)

Full edition

Marketing & Management 1999/3-4.

Marketing & Menedzsment Szerzők

120, [2]
- PDF (Magyar)