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Vol. 29 No. 4 (1995)
Vol. 29 No. 4 (1995)
Published:
1995-07-01
-
To the Reader
Gábor Rekettye
3-4
PDF (Magyar)
Adventure oriented shopping
Mária Törőcsik
5-8
PDF (Magyar)
The significance of development strategy
József Vörös
9-12
PDF (Magyar)
The competitiveness of agricultural and food industry products
János Kartali
13-19
PDF (Magyar)
Information Management in Telework Environment
Péter Dobay
20-25
PDF (Magyar)
On Different Meanings of Marketing
On different meanings of marketing
János Fojtik
26-30
PDF (Magyar)
On the idea and developments of marketing
Béla Orosdy
31-36
PDF (Magyar)
Project Marketing
Quality judgement research within project type industrial services
Zoltán Veres
37-40
PDF (Magyar)
Ideas on project marketing
Tibor Mandják
41-44
PDF (Magyar)
--
Environmental protection and the economy
48-52
PDF (Magyar)
Synergy
53-55
PDF (Magyar)
School marketing
56-60
PDF (Magyar)
Book Review: A nemzetközi marketing sajátos világa - Rekettye Gábor: Nemzetközi marketing
61
PDF (Magyar)
Introducing the marketing calculator! - Interivew
62-63
PDF (Magyar)
Changes in company structure
64-69
PDF (Magyar)
That certain ten percent
70-75
PDF (Magyar)
Review of foreign literature
Személyzeti marketing: a munkatárs mint vevő? - Marktforschung & Management, 1994/4.
Anikó Demeter
76-77
PDF (Magyar)
Az európai fogyasztó mítosz, vagy realitás? - Futuribles, 1991. január
Dénes Medgyesi
78-79
PDF (Magyar)
A marketinginformációs rendszerek integrációja - European Journal of Marketing, 1993/1.
Zsolt Balatonyi
80
PDF (Magyar)
Full edition
Marketing & Management 1995/4.
Marketing & Menedzsment Szerzők
80, [2]
PDF (Magyar)
Language
English
Magyar
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