Vol. 53 No. 1 (2019)

Published: 2019-07-02

Papers

New media and digital marketing: synergy models and recommendations for convergence of the two disciplines

5-15.
- PDF (Magyar)
Expected impact of Artificial Intelligence on Pricing

Pál Danyi

17-29.
- PDF (Magyar)
A Fault in Our Stars: Competitiveness among Michelin-star Restaurants

Ilona Miklós

31-41.
- PDF (Magyar)
Special marketing characteristics of heating products Perceived quality attributes of residential heating products along the decision-making process

Noémi Munkácsi

43-54.
- PDF (Magyar)
The attitudes of hungarian homosexual men towards clothing brands

55-63.
- PDF (Magyar)
Different appearance of user-centred aspects in software development Qualitative research on the practice of domestic companies

Bálint Szabó

65-78.
- PDF (Magyar)
Promotion optimization for universities with dynamic programing

Csilla Molnárné Konyha

79-93.
- PDF (Magyar)

Book review

Gábor Rekettye, Jonathan Liu (2018) Pricing – The New Frontier

János Fojtik

94-95.
- PDF (Magyar)