Vol. 48 No. Különszám2 (2014)

Published: 2014-09-01

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Thinking about generations - Lifestyle groups of generation Z and Y

Mária Törőcsik, Krisztián Szűcs, Dániel Kehl

3-15
- PDF (Magyar)
Between media research and generation research: frames and approaches

Zsolt Szijártó

17-25
- PDF (Magyar)
Net Generation and the Science

Zsófia Duga, Mária Törőcsik

27-37
- PDF (Magyar)
Music, Style, Identy - Experiences of Style in EMO Culture by Generation Z Youth

Ádám Guld

39-53
- PDF (Magyar)
The new medias produsers in the generation Z

Rita Glózer

55-67
- PDF (Magyar)
Methodological challenges in lifestyle-based segmentation

Miklós Hornyák, Dániel Kehl, Ferenc Kruzslicz, Krisztián Szűcs

69-82
- PDF (Magyar)
Flash mob tools in science communication - How can we reach the young generation?

Gabriella Kuráth, Attila Kosaras, Beáta Szuhán-Glass, Beatrix Bánkyné Perjés

83-92
- PDF (Magyar)
Comics Media and Possibilities of Dissemination of Knowledge

Gyula Maksa

93-103
- PDF (Magyar)
www.phdkozosseg.hu - Presentation of the scientific community portal

Krisztina Szontágh

105-116
- PDF (Magyar)

Full edition

Marketing & Management 2014 / Special issue 2

Marketing & Menedzsment szerzők

120 oldal
- PDF (Magyar)