Vol. 32 No. 2 (1998)

Published: 1998-03-01

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To the Reader!

Zsuzsa Gyárfás

3
- PDF (Magyar)

Stock exchange

Overexpected performance at BSE

Attila Mártonffy

4
- PDF (Magyar)
Why stock exchange

Béla Marián

4-6
- PDF (Magyar)
Risks and the financial markets throught the eyes of the private investors

Attila Mártonffy

7-8
- PDF (Magyar)
Hungary as a favourite target of institutional investors

Attila Mártonffy

8-10
- PDF (Magyar)
Budapest "Telestocking"

Attila Mártonffy

10-11
- PDF (Magyar)
Mr Zoltán Pacsi, Managing Director of BSE interviewed by Attila Mártonffy

Attila Mártonffy, Béla Marián

11-13
- PDF (Magyar)
Stockabulary

Attila Mártonffy

13-18
- PDF (Magyar)

Internet

Internet marketing. Ending part

László Szirtes

17-23
- PDF (Magyar)
Corporate using of the internet

László Ágoston

24-29
- PDF (Magyar)

M&M Decisions

Strategic management for Universities

Károly Barakonyi

31-36
- PDF (Magyar)
Re-engineering and the local features

Magdolna Csath

37-41
- PDF (Magyar)

M&M mix

Using devisas, some economical and social impacts

V. Klisztorin, V. Cserkasszkij

42-45
- PDF (Magyar)
Kazakhstan - Problems and plans of a former soviet republic

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45-46
- PDF (Magyar)
"Pitures at an Exhibition" - On the Hungarian National Exhibition in Moscow

Zsolt Győrfi

48-50
- PDF (Magyar)
Measuring the brand value

Marketing & Menedzsment szerkesztő

51-58
- PDF (Magyar)
Equities' participation in Hungary

Sabine Reinhard

59-62
- PDF (Magyar)
Reason for sponsoring

Gábor Pálffy

63-66
- PDF (Magyar)
Some thoughts on political marketing

Péter Osman

67-75
- PDF (Magyar)
Olvasóink és szerzőink figyelmébe

Antal Lantos

76
- PDF (Magyar)

Foreign Literature

„...de mit tegyünk a főnökkel?" - Library Management, 1996/17

Gábor Mikulás

77-80
- PDF (Magyar)

Full edition

Marketing & Management 1998 / 2.

Marketing & Menedzsment szerzők

85 oldal
- PDF (Magyar)