Gábor Rekettye, Jonathan Liu (2018) Pricing – The New Frontier

Authors

  • János Fojtik University of Pécs Faculty of Business and Economics

DOI:

https://doi.org/10.15170/MM.2019.53.01.08

Keywords:

-

Author Biography

János Fojtik, University of Pécs Faculty of Business and Economics

Honorary Associate Professor 

Downloads

Published

2019-07-10

How to Cite

Fojtik, J. (2019) “Gábor Rekettye, Jonathan Liu (2018) Pricing – The New Frontier”, The Hungarian Journal of Marketing and Management, 53(1), pp. 94–95. doi: 10.15170/MM.2019.53.01.08.

Issue

Vol. 53 No. 1 (2019)

Section

Book review