Törőcsik Mária: Kereskedelmi marketing - Közgazdasági és Jogi Könyvkiadó Rt., Budapest, 1995, 261 old.

Most read articles by the same author(s)

• Szabolcs Lipi, The Church and Marketing , The Hungarian Journal of Marketing and Management: Vol. 29 No. 6 (1995)
• Szabolcs Lipi, Consumer society in the year 2000 , The Hungarian Journal of Marketing and Management: Vol. 34 No. 5 (2000)
• Szabolcs Lipi, Target Groups for Communicating Hungarian Access to the European Union , The Hungarian Journal of Marketing and Management: Vol. 33 No. 1 (1999)