RESEARCH PARADIGMS FOR RESTAURANT MANAGEMENT IN COVID19

SYSTEMATIC REVIEW OF THEORETICAL FRAMEWORKS AND A RECOMMENDED RESEARCH DESIGN

Abstract

The coronavirus epidemic has posed an unexpected challenge to tourism and hospitality
operators worldwide. Local and global restrictions separated the guests and the hosts from each
other. Coping with the crisis led to the transformation of the business model of enterprises and
the forced adaptation of guests and diners. Since the spring of 2020, a number of studies have
been published in the international scientific literature on the phenomena of tourism hospitality.
Most of the studies can be grouped around the paradigms of corporate theory, marketing,
consumer behaviour, and organizational behaviour. Among different scientific approaches,
resilience shows a significant theoretical and managerial potential. Resilience means the ability
to adapt to and recover from adverse events and to develop the ability to cope in the future.
There is no doubt that tourism businesses should only be rebuilt from the damage they have
suffered during the coronavirus epidemic, together with the development of their resilience.
Therefore, the aim of recent study is to present a conceptual framework for commercial
hospitality SMEs, including variables such as planned and adaptive resilience, financial
performance, sustainable tourism development and satisfaction with state aid. The study
proposes the composition of the corporate sample needed to examine resilience, and interprets
the applicable research scale and methodology.