A MAGYARORSZÁGI MÚZEUMOK, MINT ATTRAKCIÓK A TRIPADVISOR BELFÖLDI LÁTOGATÓI VÉLEMÉNYEINEK TÜKRÉBEN A KORONAVÍRUS IDEJÉN

Abstract

The traditional cultural transmitting and communal role of museums gained much more
importance during the pandemic. While the obligate closing gave the opportunity to online
appearance, it stimulated simultaneously the need of real-space experiences after the reopening
of museums. The paper focuses on inbound visitors’ reviews about Hungarian museums.
Our research questions are the following: what kind of patterns stand out concerning the
inbound museum visitors’ reviews during the pandemic? Are there any differences among the
reviews about the capital city’s museums and the country museums (as the first destination is
strongly dependant on international tourism, while the second is not)?
The study examines the attractiveness of Hungarian museums, the expectations towards them
and the visitors’ satisfaction by the method of Tripadvisor reviews’ content analysis. The results
may help prospectively to understand the changing needs towards museums and their impacts,
thereby contributing to the efficient positioning of museums and to the increase of visitors’
satisfaction.