A HAZAI UTAZÁSI SZOKÁSOK VÁLTOZÁSAI A KORONAVÍRUS-JÁRVÁNY HATÁSÁRA

Abstract

Like in other sectors, the coronavirus epidemic has affected consumers very sensitively in
tourism. In 2020, due to the new situation, many people had to cancel their pre-planned and
booked travels, which caused frustration. However, it is questionable whether these negative
experiences will have a positive or negative impact on consumer attitudes in the future in
tourism. Accordingly, the aim of our research is to determine how the frustration caused by
missed travels due to the coronavirus epidemic affects future travels. For our research we
conducted an online survey in which we extensively examined respondents’ travel habits prior
to the coronavirus epidemic, their feelings about travel related to the epidemic, and their future
travel plans. A total of 294 people were reached during our convenience sampling. Firstly, the
connections among the responses were examined using correlation coefficients. Then our
results were deepened with cluster analysis by separating different consumer groups based on
future travel plans. We managed to isolate the following six clusters: those who turn to domestic
destinations, consciously changing travellers, distrustful travellers, overcompensators, those
who want to travel invariably, and those who want to travel in safety.