Vol. 48 No. 2 (2014)

Published: 2014-03-01

Marketing and Management Issues at HEIs

Using students’ motivations for university selection to improve international attractiveness of the University of Pécs

Gyöngyi Pozsgai

3-18
- PDF (Magyar)
Characteristics of alumni system operated by the Hungarian universities

Zsófia Duga

19-31
- PDF (Magyar)
Community of PhD students for supporting graduation

Mária Törőcsik, Krisztina Szontágh, Ádám Horváth

33-42
- PDF (Magyar)
University-lead enterprise development in lagging behind regions: fourth-generation university functions?

Mónika Imreh-Tóth, Miklós Lukovics

43-55
- PDF (Magyar)

Advertising

Macroeconomic analysis of the advertising expenditure of Central and Eastern European countries

Kármen Kovács

57-70
- PDF (Magyar)

Management Research

Challenges faced by management in the motivation of Chinese employees - cultural particulars as restrictions and opportunities

István Juhász

71-82
- PDF (Magyar)

Literature Review

Papp-Váry Árpád: A márkanév ereje (Szempontok a sikeres brandépítéshez), Dialóg Campus Kiadó, Budapest 2013 320 oldal ISBN 978 615 5376 18 4

János Fojtik

83-84
- PDF (Magyar)

Full edition

Marketing & Management 2014 / 2.

szerzők Marketing & Menedzsment

88 oldal
- PDF (Magyar)