Vol. 49 No. 4 (2015)

Published: 2015-09-01

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The corporate reputation and corporate social responsibility from a stakeholder point-of-view - a qualitative research in a shopping community

Rita Lukács

3-17
- PDF (Magyar)
The Relationship Between Online Word-Of-Mouth Behaviour and Customer Satisfaction

Ákos András Nagy, Viktor Kiss, Ildikó Kemény, Judit Simon

18-35
- PDF (Magyar)
Gamification - application of games in marketing and marketing education

András Kenéz

36-51
- PDF (Magyar)
Generations and entrepreneurs

Lívia Lukovszki

52-63
- PDF (Magyar)
Increasing Employee Engagement through Branding Activities of Corporate Learning Leaders

Viktória Lambert, Irén Gyökér

64-78
- PDF
Commonalities between US and Hungarian Universities with regards to Organizational Development and Controls against the Moral Hazards of Administration

Christopher R. Schmidt, Ágnes Király

79-89
- PDF

Book review

Blahó András - Czakó Erzsébet - Poór József (ed.) Nemzetközi menedzsment. Akadémiai Kiadó, Budapest, 2015

Alexandra Posza

91-92
- PDF (Magyar)

Full edition

Marketing & Management 2015/4.

Markating & Menedzsment Szerzők

92, [2]
- PDF (Magyar)