Vol. 33 No. 1 (1999)

Published: 1999-01-01

-

To the Reader!

László Szabó

3
- PDF (Magyar)

European Union

Hungarian Access to the European Industrial Law System

Árpád Pethő

4-6
- PDF (Magyar)
Target Groups for Communicating Hungarian Access to the European Union

Szabolcs Lipi

7-11
- PDF (Magyar)
Euromarketing - Eurodiploma

József Kandikó

12-13
- PDF (Magyar)

Business developement

Creativity, Values and Communications in the Product and Service Design

Zoltán Gyöngyösy

14-16
- PDF (Magyar)
Asean Crisis and the Role of Japan

Marketing & Menedzsment Szerk.

17-21
- PDF (Magyar)
Labor Market Challenges Entering Global Information-Driven Society

Mária Raffai

23-28
- PDF (Magyar)
CEFTA Countries as Markets of the Hungarian Food Products

János Kartali, Istvánné Hajdu, Zoltán Lakner

29-35
- PDF (Magyar)

Bank and security

Financial Services and Customer Interests

Erika Németh

36-38
- PDF (Magyar)
Bank Cards Have Not Yet Substitue Cash

Enikő Meiszterics

39-40
- PDF (Magyar)

Eco-marketing

Ecomarketing on the Eve of the 21. Century

Patrícia Németh

41-46
- PDF (Magyar)
Environmental marketing

Anna Kovács

47-51
- PDF (Magyar)

M&M mix

The development of the world trade and strengthening of protectionism in the world economy in the 1980-90-s

Ali Emhmed M. Matouk

52-56
- PDF
Strategies and Tactics of Personal Selling in International Business

Milán Constantinovits

57-60
- PDF (Magyar)
Development of Modeling Optimal Lot Sizes

Miklós Szentmiklósi

61-67
- PDF (Magyar)
Internet Opportunities for Imitating Competitors

Lászó Szirtes

68-70
- PDF (Magyar)

Antimarketing

Anti-marketing

Péter Osman, Antal Lantos

71-72
- PDF (Magyar)

Foreign Literature

Marketing-kommunikáció a világhálón - Business Horizons, 1998. szept./okt.

Csilla Csiki

73-77
- PDF (Magyar)

Book review

Veres Zoltán: Szolgáltatás marketing. Műszaki Könyvkiadó

Antal Lantos

79-80
- PDF (Magyar)
Alan E. Branch: Import-, Exportdokumentáció. CO-NEX Könyvkiadó

Antal Lantos

80
- PDF (Magyar)

Full edition

Marketing & Management 1999/1.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)