Vol. 30 No. 2 (1996)

Published: 1996-03-01

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To the Reader!

László Szabó

3
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Country image

Image of our country - Theses for prime minister's conference of May 10. 1996.

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4-6
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Marketing Education

American way of the learning of marketing in adult education

Joseph W. Benoy

7-8
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The role of case studies in learning of marketing

Béla Orsody

9-11
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M&M mix

Marketing in 1990s

Zoltán Olach

13-20
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Application of TQM in marketing: A framework

Gábor Labó

21-27
- PDF (Magyar)
Being in infancy. On mistargeted ads

Andrea Kunsági

28-30
- PDF (Magyar)
Regulation of competition and protection of property in industry of the EU

Levente Tattay

31-35
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Discussion

It is a shame that I am an informatic

Béla Halassy

37-40
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Thesis

Research of research

Ágnes Halmos

41-45
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Agromarketing

A portrait of a man of success: Róbert Pick, the farmer

László Erőss

46-49
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Changes in food-products retailing in Hungary

Márton Szabó

49-53
- PDF (Magyar)
Consumer information for wine-drinkers

Norbert Zombai, Géza Székely

54-57
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From the research desk of MC-OPK

Consumption of drugs and medicines

Ferenc Ács, Enikő Meiszterics

59-63
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Book review

A marketingmenedzsment új dimenziója - N. Craig Smith - John A. Queich (eds): - Ethics in Marketing, IRWIN, 1993, 838 oldal

László Radácsi

64
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Marketing in parallel: Insurance companies

Importance of marketing for the insurance companies

László György Asztalos

65
The general opinion on insurance business

Barnabás Trunkó

66-67
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Insurance business: The consumers' point of view

Ferenc Ács, Enikő Meiszterics

68-69
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Implementation of a customer-oriented strategy at ÁB-AEGON - Interviewed: Gábor Kepecs

László Fojtik

70-72
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Agenti is the moving spirit of the business at Nationale-Nederlanden: - Interviewed: György Bordás

László Fojtik

73-75
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Review of foreign literature

Stratégiai menedzsment - nemzeti megközelítések - International Business Review, 1994/4.

Gábor Orbán

78-80
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TQM: Tíz kisvállalkozás tapasztalatai - Business Horizons, 1995/1.

Gábor Orbán

80
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Full edition

Marketing & Management 1996 / 2.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)