The first part of the journal’s life (1967-1994)

Most read articles by the same author(s)

• Marketing & Menedzsment Szerk., Barry J. McLeish: Sikeres marketingstratégiák nonprofit szervezetek részére - CO-NEX Könyvkiadó Kft., 1997., 246 oldal, ára 1960 Ft , The Hungarian Journal of Marketing and Management: Vol. 31 No. 4 (1997)
• Marketing & Menedzsment Szerk., Mikulás Gábor: Menedzsment - információs és könyvtári felhangokkal , The Hungarian Journal of Marketing and Management: Vol. 33 No. 5 (1999)
• Marketing & Menedzsment szerk., The Company which Went Ahead of its Time — the First Decades of the Hungarian Institute for Market Research , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Marketing & Menedzsment Szerk., Zétényi Tamás: Direkt Marketing kézikönyv , The Hungarian Journal of Marketing and Management: Vol. 33 No. 6 (1999)
• Marketing & Menedzsment Szerk., Getting Closer to the Customer - Success and Marketing Strategy at IBM , The Hungarian Journal of Marketing and Management: Vol. 31 No. 3 (1997)
• Marketing & Menedzsment Szerk., The second part of the journal’s life (1995-2016) , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Marketing & Menedzsment Szerk., Not Just Ads, An Aspect of the City, Too - Interviewed: Dr. István Bleuer , The Hungarian Journal of Marketing and Management: Vol. 29 No. 6 (1995)
• Marketing & Menedzsment szerk., Run out of time or how do agency professionals evaluate the strategy and results of EU accession campaig , The Hungarian Journal of Marketing and Management: Vol. 37 No. 2 (2003)
• Marketing & Menedzsment Szerk., Intercontact Marketing Network , The Hungarian Journal of Marketing and Management: Vol. 33 No. 6 (1999)
• Marketing & Menedzsment Szerk., Coordination of Marketing, Advertisement, and PR - Interviewed: Dr. Sándor Csányi , The Hungarian Journal of Marketing and Management: Vol. 29 No. 6 (1995)