Social media using habits within the group of 15-24 year old people

Abstract

These days the social media sites have very important role in our daily life. This study shows the results of a primary research. The methodology of the sampling is arbitrary, and the results are not representative due to the smaller number of the sample. 100 young people - between the age of 15-24 were asked to fill in a questionnaire, in which they were asked about the using habits of the different social media sites. One of the purpose of this study was to discover the using habits, and the other purpose was to discover the most popular social media site, which can be used for marketing communication purposes within the young people.