Trends in Contemporary Business Decision-making: A review of literature and suggestions for further research

Szerzők

  • Yaron Krauss Carmel Chemicals Ltd., Israel ; Faculty of Business and Economics University of Pécs, Hungary

Absztrakt

Decision-making has been considered as a prominent function of executives ever since C.l. Barnard’s 1930s classic work on management [Barnard 1968; Bazerman 1998]; yet recently it has gained an added significance in light of the risky market conditions [Hammond, Keeney and Raiffa 1998], and the technological innovations characterizing the contemporary economic reality [Mullins 2002]. These conditions make the sustaining of the competitive edge and the attainment of the position of “the leader of the pack” [Cook 1998] a complex task indeed for all industries, from banking [Crone 1995] to hi-tech [Frick & Torres 2002].

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Megjelent

2019-10-25

Hogyan kell idézni

Krauss, Y. (2019) „Trends in Contemporary Business Decision-making: A review of literature and suggestions for further research”, Marketing & Menedzsment, 40(1), o. 73–78. Elérhető: https://journals.lib.pte.hu/index.php/mm/article/view/779 (Elérés: 29 március 2024).

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