SPORTCÉLÚ UTAZÁSOK AGEING VETÜLETBEN

Authors

  • Réka Hegedűs Pécsi Tudományegyetem, Közgazdaságtudományi Kar, MTI
  • László Csóka Pécsi Tudományegyetem, Közgazdaságtudományi Kar, MTI
  • Mária Törőcsik Pécsi Tudományegyetem, Közgazdaságtudományi Kar, MTI

Keywords:

senior marketing, ageing, sport, sport tourism

Abstract

The population of Hungary, similar to the European countries, shows an ageing tendency. The life
expectancy at birth and after 65 is growing, as a consequence of which the increased years of life
can become meaty besides adequate life quality. An important related area is activity and sports.
Accordingly, it can become a priority task to involve the older generations into sport consumption
and sport tourism. In their study the authors examine the connections between the attitudes toward
sports and sport tourism among the Hungarian population with particular regard to the 50-70 years
old people. Based on the results of the survey, carried out within the framework of the project
EFOP-3.6.2-16-2017-003: “Cooperative Research Network in Economy of Sport, Recreation and
Health”, focusing on the sport consumption habits of the Hungarian population the sport-attitudes
and travels by reason of sport of the elderly cohorts are demonstrated. On this basis proposals,
sports and public health programmes and sports tourism projects can be drafted, which could level
up the consumption and activities of the elderly to a higher level.

Published

2021-07-05

How to Cite

Hegedűs, R., Csóka, L., & Törőcsik, M. (2021). SPORTCÉLÚ UTAZÁSOK AGEING VETÜLETBEN. Tourism and Rural Development Studies, 5(2). Retrieved from https://journals.lib.pte.hu/index.php/tvt/article/view/4760

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