A HORVÁT ORSZÁGMÁRKA TURISZTIKAI VONATKOZÁSAI ÉS A FIATAL MAGYAROKBAN ÉLŐ HORVÁT ORSZÁGIMÁZS

Abstract

Croatia is today one of the most preferred tourist destinations. Despite it was the scene of a devastating war
in the end of the last century, it is an independent country since 1991 and welcomes more and more tourists
at its seaside each year. Tourism, known as Yugoslavian in the second half of the 20th century and known as
Croatian after the seceding from the Yugoslavian unity, has gone through gradual transformation in its
infrastructure and structure in the past two and a half decades, while the country has made great efforts in
development of its touristic image already from the first years, realizing its necessity and opportunity at the
same time. Namely, country branding and development of the country image is a compulsory tool of
countries for captivating the tourists in the recent fast and competing world. The present study introduces
features of the űroatian tourism and the country’s touristic image, and then investigates what is present from
these in minds of the Hungarian tourists.