Guide for Authors

    1. To submit your paper use the Submission menu. Papers can be sumbitted in Hungarian or in English language.
    2. The article is an original paper that has not been published elsewhere. To determine the originality of the studies, the editors can carry out a plagiarism check.
    3. The length of the article should be between 27 thousand and 36 thousand characters (with spaces, including literature, tables, graphes, appendixes etc.) that mean approximately 15-20 typewritten pages. Articles can be written in Hungarian or English language.
    4. At the beginning of the article please write a 250-300 words long abstract that contains the aims of the paper, the methodology, the most important results and recommendations (the four aspects of the articles explicitly displayed). In addition, to the abstract please provide 3-5 keywords.
    5. The text should have 2,5 cm margins, Times New Roman CE letter size 12, 1,5 line-space, A/4 size and should be prepared in any version of MS WORD. We could not accept texts in other formats for instance pdf. Unless italic letters please do not use other means of formatting.
    6. Please upload the title page as a separate document with the following information: title, name of the authors, institutions, status, e-mail address.
    7. Articles published in The Hungarian Journal of Marketing and Management typically have 1-4 authors. Although larger research groups may also publish, we recommend a maximum of 4 authors.
    8. Under the section 'Comments for the Editor' authors are asked to suggest at least two potential editors, providing the following information: name, institution, e-mail address.
    9. It is recommended that the references include relevant studies from The Hungarian Journal of Marketing and Management.
    10. Charts and graphs should be appropriately formatted and sent in separate files or pages (if it is necessary in .zip format). Please supply them with numbering and title and indicate their approximate place in the text. To avoid unnecessary long articles, we recommend to use at most 3-4 graphs per article. In case of diagrams please send us the original Excel where the raw data and the graph are available; by other illustrations (for instance pictures) we require .jpg files in good resolution. The sources should be listed below the charts and graphs even if they are own editions.
    11. Every reference should be listed by author and dates indicated in brackets, for example: (Kotler 2002). When using accurate citations the marking of pages is also necessary, for instance (Kotler 2002, 88) or (Kotler 2002, 88–91). In case of more than two authors please use the et al formula after the family name of the first author (Baker et al, 1986). References should get into the text in the above mentioned version and not as footnotes. Every applied text should appear in the References list, and only the referenced literature should be in the list.
    12. Notes should be numbered and placed at the end of the text, before references. Notes should contain only the complements of the text and do not serve as graph explanations or references. Nevertheless we ask authors to avoid the use of notes.
    13. The journal articles are provided with DOI. Therefore, we ask the authors to give the DOI of each item in the References. We recommend the website of Crossref to verify the existence of DOI.
    14. References should be adjusted to the following ground-forms:

    Books: Author (year of publishing), Title, Place of publishing: Publisher
    Journal article: Author(s) (year of publishing), „Title”, Name of the journal, Volume Issue, beginning and ending pages of the article
    Articles in edited collections: Author(s) (year of publishing), „Title”, Names of editors (ed(s) or Hrsg.), Title of the collection, Place of publishing: Publisher, beginning and ending pages of the referred text

     

    Examples:

    Becker, J. (2019), Marketing-Konzeption: Grundlagen des strategischen Marketing-Managements,11. Auflage. München: Vahlen. DOI: 10.15358/9783800657605
    Zikmund, W. and D’Amico, M. (2002), Effective Marketing: Creating and Keeping Customers in an E-commerce World, 3/e., Cincinnati, OH: South-Western Publishing
    Biggadike, E. R. (1981), “The Contributions of Marketing to Strategic Management”, Academy of Management Review,64, 621-32. DOI: 10.2307/257640
    Baker, M. J., Hart, S., Black, C. and Abdel-Mohsen, T. M. (1986), “The Contribution of Marketing to Competitive Success; A Literature Review”, Journal of Marketing Management, 21, 39-61 DOI: 10.1080/0267257X.1986.9963999
    Bradshaw, A.and Fuat Firat, A.(2007), “Rethinking Critical Marketing”, in: Saren, M. Maclaran, P., Goulding, C., Elliott, R., Shankar, A., & Catterall, M. (eds.), Critical Marketing: Defining the Field, Oxford: Elsevier Butterworth-Heinemann, 30-43. DOI: 10.1108/09564230810875048

     

Editorial Board of The Hungarian Journal of Marketing and Management