Guide for Authors

Manuscript Submission Guidelines

  1. Technical format of the manuscript
  • MS Word format
  • Times New Roman font
  • Font size 12
  • 5 line spacing
  • 5 cm margins

To facilitate layout, please do not use any emphasis other than italics; in particular, bold, small caps, and excessive manual formatting should be avoided. Also, do not use hidden links.

  1. Length of manuscripts
    The manuscript length, including spaces, references, figures, tables, and appendices, should be 35,000–50,000 characters.

3.Manuscript title, abstract, keywords, acknowledgements

  • Please ensure that the title (in both Hungarian and English) is short and clear, the ideal manuscript title is no longer than 12 words.
  • The Hungarian and English abstracts should each be 250–300 words, separately describing the study’s aims, methodology, key results, and practical and/or policy recommendations.
  • Abstracts should contain no citations.
  • Three to five keywords should follow the abstract (in both Hungarian and English).
  • Acknowledgements may be given in text (no logos); acknowledgements are placed after the keywords.
  1. Linguistic and content requirements for manuscripts
  • The layout editor’s work is best supported if the manuscript is not overly formatted, is linguistically careful, and has consistent referencing.
  • For manuscripts in Hungarian: Please follow the latest edition of the rules of Hungarian orthography, with particular attention to the correct form of foreign-language quotations, titles, and names.
  • For manuscripts in English, the editorial board may request language editing.
  • We further recommend that, in addition to the international literature, authors also consider previous publications of the Marketing & Menedzsment journal as well as relevant Hungarian scholarly works where applicable.
  • Years should always be written in full.
  1. Structure of the manuscript
  • The structure of studies should be aligned to the subject matter, but must follow clear scientific organization.
  • The structure of chapters and subchapters should be clearly indicated (with numbering).
  • Key structural elements may especially include: Introduction; Literature Review; Sample and Methodology; Results; Theoretical and Practical Implications; Conclusion (discussing the research’s limitations and future directions); References; Appendix.
  • In addition to the study title and abstract, chapter- and subchapter titles, as well as titles of figures and tables, should also be provided in English.
  1. Figures, tables, and appendices
  • Figures and other illustrations, edited as appropriate, should be placed in the manuscript in JPEG format at a minimum resolution of 300 dpi.
  • For reasons of length and layout, we suggest including no more than three to four figures in a single study.
  • For charts, please also attach the original Excel file, containing both the raw data table and the chart.
  • A source must be indicated under every figure and table; for originals, use the remark “Source: own editing” or “Source: own calculation” as appropriate.
  • Beneath figures and tables, in addition to the source, only brief notes may be included.
  • The author is responsible for arranging copyright for all figures.
  • ables should preferably cover one, or at most two, printed pages, and please avoid landscape layout for tables.
  • Where necessary, background data may also be attached in a compressed file.
  • Table font size must not be smaller than 11.
  1. Notes
  • If the manuscript contains notes, please number them consecutively and place them at the end of the text, before the reference list.
  • Notes should serve to supplement the main text; figure legends and bibliographic references should not be placed here.
  • As a general editorial rule, we recommend notes be used sparingly.
  1. In-text citations

The journal requires use of the APA (7th edition) author–date referencing system. Accordingly, citations should appear in the main text, not in footnotes.

The basic form: author, year; for direct quotations, page numbers are also required. In the case of three or more authors, the et al. form should be used from the very first in-text citation. For paraphrasing, author and year suffice, but for verbatim quotations, the page number must also be included. For example: in narrative citation “Smith and Lewis (2022)”, in parenthetical citation “(Smith & Lewis, 2022)”, for three or more authors “(Verhoef et al., 2021)”, and for direct quotes “(Krugman, 2020, p. 25)”.

  1. Reference list
  • Only works that are actually cited in the main text should be included at the end of the manuscript, and every in-text citation must have a corresponding entry in the reference list.
  • Please arrange entries alphabetically by the first author’s surname.
  • The journal assigns DOI identifiers to articles, so please include DOI data for all used sources wherever available. According to APA (7th edition), the DOI should be provided in URL form.
  • For most online sources, an access date is not required; this is necessary only for unarchived or time-sensitive content where the date of access is bibliographically significant. Internet sources should appear in the same alphabetical order as other items, not in a separate block.
  • For precise management of the reference list, we recommend using a reference management system (e.g., Mendeley, Zotero, EndNote) set to APA (7th edition).

The following examples are provided for formatting purposes only:

  • Book

Saunders, M. N. K., Lewis, P., & Thornhill, A. (2020). Research methods for business students (8th ed.). Pearson.

Author, A. A., & Author, B. B. (Year). Book title: Subtitle (edition number, if not first). Publisher.

  • Journal article (with DOI)

Günther, T., & Verbeeten, F. H. M. (2024). Recent developments of the Journal of Management Control. Journal of Management Control, 35(2), 199–206. https://doi.org/10.1007/s00187-024-00377-2.

Author, A. A., & Author, B. B. (Year). Title of the article. Title of the journal, volume(issue), xx–xx. https://doi.org/xxxxx

  • Chapter in an edited volume

Gross, N., & Geiger, S. (2024). Tinkering in markets for collective goods: Experiments, exceptionalities and the case of HIV medications. In S. Geiger, K. Mason, N. Pollock, P. Roscoe, A. Ryan, S. Schwarzkopf, & P. Trompette (Eds.), Market studies: Mapping, theorizing and impacting market action (pp. 23–37). Cambridge University Press.

Author, A. A., & Author, B. B. (Year). Title of the chapter. In C. C. Editor, D. D. Editor, & E. E. Editor (Eds.), Title of the volume: Subtitle (pp. xx–xx). Publisher.

  • Website

NASA Glenn Research Center. (2024, June 27). Newton’s laws of motion. NASA. https://www1.grc.nasa.gov/beginners-guide-to-aeronautics/newtons-laws-of-motion/.

Name of organization. (Year, month day). Title of the page. Name of the website. URL

Editorial team of The Hungarian Journal of Marketing and Management