Expanding employee value to buyer’s and employee’s satisfaction

Authors

  • Dina Aswad Miskolci Egyetem Gazdaságtudományi Kar

Keywords:

vevői-dolgozói érték, dolgozói elégedettség, értékinnováció, hosszú távú versenyelőny

Abstract

The importance of customer orientation can be considered as the cornerstone of corporate practices. However, for Hungarian metal industrial enterprises handling employee orientation on the same level as customer orientation is not yet included in the range of innovative interpretations. In order to achieve long-term economic success, companies should treat the internal client, the employee and the external client, the customer as equals. Although companies are partially aware of the importance of the task, the implementation techniques are not often relevant.

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Published

2019-10-01

How to Cite

Aswad, D. (2019) “Expanding employee value to buyer’s and employee’s satisfaction”, The Hungarian Journal of Marketing and Management, 47(4), pp. 75–85. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/659 (Accessed: 22 July 2024).

Issue

Section

Management Research