The Four Paws / Vier Pfoten campaign’s economic respects

Authors

  • Renáta Fodor Szegedi Tudományegyetem Gazdaságtudományi Kar Közgazdaságtani és Gazdaságfejlesztési Intézet
  • János I. Tóth Szegedi Tudományegyetem Bölcsészettudományi Kar Filozófiai tanszék

Keywords:

Négy Mancs, libatömés, állatvédelem, Vier Pfoten

Abstract

Both the domestic and international markets has proved to the world market that despite our first (foie gras d’oie) and second (foie gras) place. The Four Paws / Vier Pfoten began its campaign in 2008 about Hungarian foie gras, refer animal protection. Since the Foundation superposed lots of Hungarian enterprises to the Black List, then German and Austrian department stores had not buy these Hungarian suppliers. Moreover these department stores not only foie gras, but also usually not bought fatted products by Hungarian enterprises. As an economic impact it can be stated as a fact, however, that the industry had about five to seven billion forints as an impact of the campaign. Moreover, sectoral divisions, as well as other effects are worth mentioning.

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Published

2019-10-01

How to Cite

Fodor, R. and Tóth, J. I. (2019) “The Four Paws / Vier Pfoten campaign’s economic respects”, The Hungarian Journal of Marketing and Management, 47(2), pp. 63–73. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/632 (Accessed: 22 November 2024).

Issue

Section

Management Research