E-marketing in Tourism, the tools of e-tourism marketing

Abstract

Ever since the world exits, people have been travelling to participate in different events, to get to know new cultures, to take care of their health, to learn and to gain new experiences. Due to the development of different means of transport (road, water, and air), travelers can now reach destinations more easily and travel time has become significantly shorter. Nowadays tourism is getting the limelight from many aspects: as a result of the positive development of international relations with several countries lifting visa requirements. There is, however, a limited number of researchers, who are involved in research focusing on the relation between tourism and the internet. In this paper the system of tourism and the internet’s impact on this industry is introduced: e-tourism, the ’new’ service industry worldwide. Also it is examined the impacts of the internet on the marketing and service industry, especially on tourism through the theory of service marketing elements (7P).