Communication law as a new scientific and management challenge

Authors

  • Andrea Buday-Sántha Budapest Business School Faculty of International Management and Business

DOI:

https://doi.org/10.15170/MM.2019.53.03.06

Keywords:

communication, communication law, information society, GDPR, challenges of management

Abstract

THE AIMS OF THE PAPER

The place and role of the communication law developed in paralelle with the communication and information revolution is still evolving, but as a result of legal development, the communication law is the law of the present and the future. Thetrends in our world, the tendencies of rapid transformation determine the complexity of this para, mixed law, and the expansion of its areas and laws. The scope of regulation is extensive, but it focuses on data protection (see GDPR), freedom of communication and information, and hence its role in information society. Based on the above, this is a current topic, and the need for a science-based formulation of communication law and the identified challenges is also emerging.

METHODOLOGY

In addition to the theoretical research of international and Hungarian literature, the present study interprets and defines the conceptual and legal characteristics and challenges of communication, information society, communication law based on scientific research observers, domestic law analysis and primary questionnaire research results. While we are looking for ways forward in the field of communication right and challenges.

MOST IMPORTANT RESULTS

The research findings based on the results that can be drawn from the researches carried out, besides the development of communication and law, as well as the related theoretical areas, also support the establishment of legislative and law-making decisions on the communication law.

Provides usable knowledge and results for researchers and educators of communication law, while this knowledge would benefit all the actors in society, because knowledge of communication law is not only a viability of individuals but also a condition for non-profit and for-profit organizations led by managers.

RECOMMENDATION

The tendentious issues (eg. the gaps, lack of legal concepts, communication rights abuses or colonization of information, robotics, lack of control of artificial intelligence) require legal paradigm shift. Creating the communication environment required by development requires systematic and forward- thinking based on the built-in legislation. As a first step, at the level of a nation-state, it could ensure the addition of the Fundamental Law and the drafting of a communications code. At international level it is desirable to adopt a comprehensive international document that provides a framework for national states to ensure that their law is properly developed.

Author Biography

Andrea Buday-Sántha, Budapest Business School Faculty of International Management and Business

Assistant Professor

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Published

2019-10-01

How to Cite

Buday-Sántha, A. (2019) “Communication law as a new scientific and management challenge”, The Hungarian Journal of Marketing and Management, 53(3), pp. 67–76. doi: 10.15170/MM.2019.53.03.06.

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Section

Papers