Organization of Marketing in the New Economic Conditions: Case of the Republic of Croatia

Abstract

The situation (social and economic) in the countries of the so called real existing socialism results in total collapse. It is beyond any doubt that this collapse was to a great extent caused by the inefficient management, that is, by the economic system based and established on the state or public ownership. In such a "relation without an owner" no room was left for the demonstration of the abilities of an individual - initiative, creativity, readiness to take risks, and everything else that characterizes the free market economy of the western world.