Political Marketing, Politicians' (Meta)Communication

Authors

  • Béla Orosdy JPTE Közgazdaságtudományi Kar Marketing Tanszék
  • Sándor Héder FORLONG Kommunikációs Harcművészeti Betéti Társaság

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Published

2019-12-01

How to Cite

Orosdy, B. and Héder, S. (2019) “Political Marketing, Politicians’ (Meta)Communication”, The Hungarian Journal of Marketing and Management, 31(4), pp. 59–65. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/2117 (Accessed: 25 November 2024).

Issue

Vol. 31 No. 4 (1997)

Section

M&M mix