Az ügynök halála?

Attila Mártonffy

Death of the agent?

Authors

Attila Mártonffy

Abstract

Az elektronikus kereskedelemmel mind jobban átitatott világban a cégek kénytelenek újra és újra átgondolni értékesítési ügynökeik - vagy ha jobban tetszik: üzletkötőik - szerepét. Szakértők szerint azonban ez az „élő kereskedelmi haderő" továbbra is kulcsfontosságú lesz az ügyfelekkel való kapcsolattartásban, különös tekintettel a nagyvállalati szférára.

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Published

2019-12-18

How to Cite

Mártonffy, A. (2019) “Death of the agent?”, The Hungarian Journal of Marketing and Management, 34(1), pp. 16–17. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/1842 (Accessed: 24 November 2024).

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Issue

Vol. 34 No. 1 (2000)

Section

E-Commerce

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