On the customer loyalty programmes

Authors

  • Ildikó Égető SuperShop Marketing Kft.

Abstract

Mottó:
„A tömegmarketing elavult. ... A személyes marketing az, amit a vevők igényelnek.”
(Jeff Snedden, McCaw Cellular)

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Published

2019-12-10

How to Cite

Égető, I. (2019) “On the customer loyalty programmes”, The Hungarian Journal of Marketing and Management, 36(4), pp. 42–46. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/1520 (Accessed: 22 July 2024).

Issue

Vol. 36 No. 4 (2002)

Section

Loyalty