Submissions

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Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.
  • The submission has not been previously published, nor is it before another journal for consideration (further information in the Code of Ethics).
  • The length of the papers should range from 27 thousand characters (minimum) to 36 thousand characters (maximum), including spaces, figures, tables and appendices etc.
  • Where available, DOIs for the references have been provided.
  • The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines.
  • The manuscript matches the existing discourse of the journal, with references to articles published in the journal on the subject.
  • The review process is based on double blind review, so authors should submit their manuscripts in an anonymous form. Names, titles and institutional and e-mail addresses of the authors must be given in the submission form.
  • The title page will be uploaded in a separate document (document type: title page), with the title of the paper and the author's institutional details: name, e-mail address, institutional status, institution.
  • Under the sectrion 'Comments for the Editor' suggestions will be given for two reviewers, with the following information: name, institution, e-mail address.

Author Guidelines

Instructions for Authors
The Hungarian Journal of Marketing and Management

The authors transfer copyright or assign exclusive rights to the publisher (including commercial rights) (CC BY-NC-ND 4.0). When using the contents, it is necessary to refer to both the journal and the authors.

When submitting papers for publication please take the following requirements into consideration: 

  1. To submit your paper use the Submission menu.
  2. The language of submitted paper could be Hungarian or English.
  3. The length of the article should be between 27 thousand and 36 thousand characters (with spaces, including literature, tables, graphes, appendixes etc.) that mean approximately 15-20 typewritten pages.
  4. At the beginning of the article please write a 250-300 words long abstract that contains the aims of the paper, the methodology, the most important results and recommendations (the four aspects of the articles explicitly displayed). In addition, to the abstract please provide 3-5 keywords.
  5. The text should have 2,5 cm margins, Times New Roman CE letter size 12, 1,5 line-space, A/4 size and should be prepared in any version of MS WORD. We could not accept texts in other formats for instance pdf. Unless italic letters please do not use other means of formatting.
  6. Please upload the title page as a separate document with the following information: title, name of the authors, institutions, status, e-mail address.
  7. Articles published in The Hungarian Journal of Marketing and Management typically have 1-4 authors. Although larger research groups may also publish, we recommend a maximum of 4 authors.
  8. Under the section 'Comments for the Editor' authors are asked to suggest at least two potential editors, providing the following information: name, institution, e-mail address.
  9. It is recommended that the references include relevant studies from The Hungarian Journal of Marketing and Management.
  10. Charts and graphs should be appropriately formatted and sent in separate files or pages (if it is necessary in .zip format). Please supply them with numbering and title and indicate their approximate place in the text. To avoid unnecessary long articles, we recommend to use at most 3-4 graphs per article. In case of diagrams please send us the original Excel where the raw data and the graph are available; by other illustrations (for instance pictures) we require .jpg files in good resolution. The sources should be listed below the charts and graphs even if they are own editions.
  11. Every reference should be listed by author and dates indicated in brackets, for example: (Kotler 2002). When using accurate citations the marking of pages is also necessary, for instance (Kotler 2002, 88) or (Kotler 2002, 88–91). In case of more than two authors please use the et al formula after the family name of the first author (Baker et al, 1986). References should get into the text in the above mentioned version and not as footnotes. Every applied text should appear in the References list, and only the referenced literature should be in the list.
  12. Notes should be numbered and placed at the end of the text, before references. Notes should contain only the complements of the text and do not serve as graph explanations or references. Nevertheless we ask authors to avoid the use of notes.
  13. The journal articles are provided with DOI. Therefore, we ask the authors to give the DOI of each item in the References. We recommend the website of Crossref to verify the existence of DOI.
  14. References should be adjusted to the following ground-forms:

Books: Author (year of publishing), Title, Place of publishing: Publisher
Journal article: Author(s) (year of publishing), „Title”, Name of the journal, Volume Issue, beginning and ending pages of the article
Articles in edited collections: Author(s) (year of publishing), „Title”, Names of editors (ed(s) or Hrsg.), Title of the collection, Place of publishing: Publisher, beginning and ending pages of the referred text

 

Examples:

Becker, J. (2019), Marketing-Konzeption: Grundlagen des strategischen Marketing-Managements,11. Auflage. München: Vahlen. DOI: 10.15358/9783800657605
Zikmund, W. and D’Amico, M. (2002), Effective Marketing: Creating and Keeping Customers in an E-commerce World, 3/e., Cincinnati, OH: South-Western Publishing
Biggadike, E. R. (1981), “The Contributions of Marketing to Strategic Management”, Academy of Management Review,64, 621-32. DOI: 10.2307/257640
Baker, M. J., Hart, S., Black, C. and Abdel-Mohsen, T. M. (1986), “The Contribution of Marketing to Competitive Success; A Literature Review”, Journal of Marketing Management, 21, 39-61 DOI: 10.1080/0267257X.1986.9963999
Bradshaw, A.and Fuat Firat, A.(2007), “Rethinking Critical Marketing”, in: Saren, M. Maclaran, P., Goulding, C., Elliott, R., Shankar, A., & Catterall, M. (eds.), Critical Marketing: Defining the Field, Oxford: Elsevier Butterworth-Heinemann, 30-43. DOI: 10.1108/09564230810875048

 

It is not an expectation concerning for format but alleviates the work of the layout editor if the following aspects are taken into consideration:

  • Use as little formatting as possible, to make the work of the layout editor easier. Please, pay special attention to the orthography of quotes, titles and names in foreign languages.
  • For reasons of space we find it appropriate not to have more than 3-4 figures in a paper. If it is a diagram, please, provide the original Excel table including the raw data table and chart. In case of other illustrations (e.g. image) a good resolution .jpg file (at least 150 dpi) is expected. Below the figures and tables sources must be featured. Not violating the copyrights of figures is the liability of the author of the manuscript. If the respective figure is made by the author, the following format is to be used: Source: edited by the author or Source: calculation by the author.
  • For the precise edition of citations the use of reference management systems (e.g. Mendeley or Zotero) is recommended. At formatting of the references the standard format is “APA 6th edition”, this is the expectation.
  • Internet links and e-mail addresses should not be underlined and typed in blue letters (although the reference itself does not have to be removed).
  • Below the tables, figures, maps etc. authors must always specify Source, and Note can also be inserted there. Any other information can only be included below the figures and tables in exceptional cases.
  • Tables should not take more than one printed page, maximum two pages, and authors should possibly avoid the use of tables in landscape orientation. Source must only be specified at the end of the table.
  • At dates, all four digits of the year must be written: not 1980–89 but 1980–1989, not 2000–4 but 2000–2004, not 60s but 1960s.

 

Editorial team of The Hungarian Journal of Marketing and Management

Copyright Notice

The authors transfer copyright or assign exclusive rights to the publisher (including commercial rights). When using the contents, it is necessary to refer to both the journal and the authors.

CC BY-NC-ND 4.0

https://creativecommons.org/licenses/by-nc-nd/4.0/

BY: Credit must be given to you, the creator.

NC: Only noncommercial use of your work is permitted.

Privacy Statement

On the basis of the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter: GDPR), Articles 13 and 14, Controller gives those concerned the following information concerning the processing of personal data.

 

Controller

Representative of Controller

Name:

Marketing & Menedzsment
(The Hungarian Journal of Marketing & Management)

Dr. Törőcsik, Mária
Professor

Address:

PTE Közgazdaságtudományi Kar

H – 7622 Pécs, Rákóczi út 80.

PTE Közgazdaságtudományi Kar
H – 7622 Pécs, Rákóczi út 80.

E-mail:

mm@ktk.pte.hu

torocsik.maria@ktk.pte.hu

Phone:

+36 72 500-599 / 23374

+36 72 500-599 / 23374

 

Regulations serving as the basis of data procession

The version currently in force of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (hereinafter: GDPR) is available at the following link:

https://eur-lex.europa.eu/legal-content/HU/TXT/HTML/?uri=CELEX:32016R0679&qid=1574274656574&from=HU

The version currently in force of Act CXII of 2011 on Informational Self-determination and Freedom of Information (hereinafter: Info Act) is available at the following link:

http://njt.hu/cgi_bin/njt_doc.cgi?docid=139257.338504

 

In GDPR “personal data” means

any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

„Recipient” means

a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

 

PERSONAL DATA

aim of processing:

contact

legal ground of data processing:

consent

storage period:

5 years

list and categories:

name, phone number, e-mail address, mail address; workplace; position

source:

the data subject directly

 

Provision of personal data, as a general rule, is the free decision of data subject. Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether the data subject is obliged to provide the personal data and of the possible consequences of failure to provide such data:

  • request of data for compliance with legal obligations: failue to meet legal obligation
  • request of data for contracting: absence of agreement
  • request of data for the use of service: refusal of the provision of service
  • request of data for security reasons: limitation and denial of access

Automatic decision-making of profiling

Is it used by the Controller?

Information relating the logics applied

Significance and consequence for the data subject

No

Not relevant

Not relevant

 

If there is addressee

Specification of addressees

Purpose of data supply

No

No transfer to external party

 

WHO HAVE ACCESS TO YOUR PERSONAL DATA?

As the main rule, personal data of the data subject can be available for the employees of Controller for the implementation of their tasks. Data subject gives his/her consent to making his/her data relevant for the paper available on the website of the periodical. The Controller only transfers the personal data of the data subject to other organs in exceptional circumstances. For example, if a legal procedure is started in a legal dispute between the data subject and the Controller, and the jury in charge requires the transfer of the documents containing the personal data of the data subject, if police contact Controller, and require the transfer of documents containing the personal data of data subject. In addition, e.g. the solicitor responsible for the legal representation of Controller can also have access to personal data, if there is a legal dispute between data subject and Controller.

DATA SECUTIRY MEASUREMENTS

Controller stores personal data provided by the data subject at the head office of Controller. Controller makes adequate information security measures in order to protect the personal data of the data subject against, among other things, unauthorised access or unauthorised alteration of data. Accordingly, access to the personal data stored on servers is logged, on the basis of which it can be checked at any time who had access to what personal data and when. Controller makes adequate organisational measures in order to prevent personal data from becoming accessible to an indefinite number of persons.

 

TRANSFER TO THIRD COUNTRY OR INTERNATIONAL ORGANISATION

Specification of third country or international organisation

Not relevant

 

YOUR RIGHTS

In accordance with Article 15 of GDPR data subject shall have the right of access to the personal data relating him/her:

 (1) The data subject has the right to obtain feedback from Controller concerning the data process as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the following information:

  1. a) the purposes of the data processing;
  2. b) the categories of personal data concerned;
  3. c) the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  4. d) where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  5. e) the existence of the right to request from the Controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
  6. f) the right to lodge a complaint with a supervisory authority;
  7. g) where the personal data are not collected from the data subject, any available information as to their source;
  8. h) the existence of automated decision-making, including profiling, and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

(2) Controller will make available to data subject the copy of personal data that are the subject of data processing. For further copes required by data subject, Controller may charge a reasonable fee based on the administrative costs. If request is submitted by data subject electronically, information must be disclosed in a widely used electronic format, except when requested differently by data subject. That right relating to the request of copy should not adversely affect the rights or freedoms of others.

In accordance with Article 16 of GDPR the data subject has the right to request Controller to rectify the personal data concerning him or her.

The data subject shall have the right to obtain from Controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

In accordance with Article 17 of GDPR data subject can request Controller to delete the personal data concerning him or her:

(1) The data subject shall have the right to obtain from the controller the erasure of personal data concerning him or her and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

  1. a) the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
  2. b) the data subject withdraws consent on which the processing is based and there is no other legal ground for the processing;
  3. c) the data subject objects to data procession carried out in the public interest or in the exercise of official authority, or to legitimate interests pursued by the controller (or of third party) and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing for direct marketing purposes,
  4. d) the personal data have been unlawfully processed;
  5. e) the personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject (Hungarian law);
  6. f) the personal data have been collected in relation to the offer of information society services.

(2) Where the controller has made the personal data public and is obliged pursuant to paragraph 1 to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data.

(3) The restriction of the right of the data subject to deletion can only take place if the following exceptions specified in GDPR apply, i.e. where such reasons exist, the continued storage of the personal data shall be seen as legal:

  1. a) for exercising the right of freedom of expression and information, or
  2. b) for compliance with a legal obligation, or
  3. c) for the performance of a task carried out in the public interest, or
  4. d) in the exercise of official authority vested in the controller, or
  5. e) for reasons of public interest in the area of public health,
  6. f) for archiving purposes in the public interest, or
  7. g) for scientific or historical research purposes or statistical purposes, or
  8. h) for the establishment, exercise or defence of legal claims.

In accordance with Article 18 of GDPR data subject has the right to request Controller to restrict the personal data relating to him or her: 

(1) The data subject shall have the right to obtain from the controller restriction of processing where one of the following applies:

  1. a) the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
  2. b) the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
  3. c) Controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims; or
  4. d) the data subject has objected to processing for the performance of a task carried out in the public interest, or legitimate interests pursued by the controller (or of third party); pending the verification whether the legitimate grounds of the controller override those of the data subject.

 (2) Where processing has been restricted under the paragraphs above, such personal data shall, with the exception of storage, only be processed with the data subject’s consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

(3) The data subject who has obtained restriction of processing pursuant to paragraph 1 shall be informed by the controller before the restriction of processing is lifted.

In accordance with Article 21 of GDPR the data subject shall have the right to object to processing of personal data relating him or her by Controller:

(1) The data subject shall have the right to object, at any time, on grounds relating to his or her particular situation, to performance of data procession carried out in the public interest or in the exercise of official authority, or to legitimate interests pursued by the controller (or of third party), including profiling. Controller shall no longer process the personal data unless Controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims

(2) Where personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling, to the extent that it is related to such direct marketing. Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.

(3) At the latest at the time of the first communication with the data subject, the right to object shall be explicitly brought to the attention of the data subject and shall be presented clearly and separately from any other information.

(4) In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise his or her right to object by automated means using technical specifications.

(5) Where personal data are processed for scientific or historical research purposes or statistical purposes, the data subject, on grounds relating to his or her particular situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

In accordance with Article 20 of GDPR the data subject has the right to the portability of the personal data concerning him or her:

(1) The data subject shall have the right to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where:

  1. a) the processing is based on consent by Data Subject or performance of a contract made with the Data Subject; and
  2. b) the processing is carried out by automated means.

(2) In exercising his or her right to data portability, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible.

(3) The exercise of the right to data portability shall be without prejudice to right to deletion. The right to data portability shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

(4) The right to data portability shall not adversely affect the rights and freedoms of others.

In accordance with Par. 3 of Article 7 of GDPR the data subject shall have the right to withdraw at any time his or her consent to the personal data relating him or her:

The data subject shall have the right to withdraw his or her consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. The data subject’s right to withdraw his or her consent shall be as easy as to give his or her consent.

 

THE RIGHT OF THE DATA SUBJECT TO PRECEDURE BEFORE COURT OF JUSTICE, COMPLAINT LODGED AT A SUPERVISORY AUTHORITY

In case of unlawful processing of personal data discovered by data subject, a civil lawsuit can be initiated against controller. The decision on the lawsuit is in the competency of the court of justice. The civil lawsuit, on the choice of the data subject, can be initiated at the court of justice competent in the place of residence of the data subject (the lists of the courts of justice and their availabilities can be seen at the following link: http://birosag.hu/torvenyszekek

Without prejudice to any other administrative or judicial remedy, every data subject shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of his or her habitual residence, place of work or place of the alleged infringement, if the data subject considers that the processing of personal data relating to him or her infringes this Regulation.

Nemzeti Adatvédelmi és Információszabadság Hatóság (NAIH)
(National Authority for Data Protection and Freedom of Information)
address: H – 1125 Budapest, Szilágyi Erzsébet fasor 22/c
postal address: H – 1530 Budapest,
Pf.: 1530 Budapest, Pf.: 5
e-mail: ugyfelszolgalat@naih.hu
phone: +36 (1) 391-1400
fax.: +36 (1) 391-1410
website: www.naih.hu