The Hungarian Journal of Marketing and Management

Papers

• Attitudes towards people with disabilities, social marketing issues

  Beáta Bihariné Kalászdi, István Piskóti

  5-14

  • PDF (Magyar)

• The role of visual element content in online higher education marketing – exploratory research among international students

  Anita Kéri

  15-24

  • PDF (Magyar)

• Analysis of user behaviour towards the use of renewable energy

  Szabolcs Nagy, László Molnár, Noémi Hajdú

  25-36

  • PDF (Magyar)

• Responses of Hungarian agri-food supply chains to the challenges of the 21st century - the role of digitalisation

  Anna Freund, Zsófia Jámbor, Judit Nagy

  37-48

  • PDF (Magyar)

• Health awareness and health behaviour, the emergence of the attitude-behaviour gap among female consumers Egy kvalitatív kutatás tapasztalatai

  Ottilia Táskai, Erika Hlédik

  49-59

  • PDF (Magyar)

• Evaluation challenges of digital business model innovations in the financial sector - FinTech case studies FinTech case studies

  Virgínia Balogh, Kinga Katona-Kungler

  60-71

  • PDF (Magyar)

• Change management steps among SMEs

  Roland Filep

  72-82

  • PDF