The memory and touristic interpretation of the Srebrenica genocide in the context of dark tourism

Abstract

This study examines the opportunities and limitations of dark tourism linked to the memory of the Srebrenica genocide. The research is based on primary fieldwork data, statistics from online accommodation booking platforms, and narrative analysis of media content. Findings indicate that although Srebrenica possesses significant natural and cultural assets, tourism development is hindered by ethnic tensions, religiously infused commemorative rituals, the political instrumentalization of collective memory, and infrastructural deficiencies. The Potočari Memorial Center and the Marš Mira serve both commemorative and religious functions, creating a complex yet partly closed tourism experience. For the local community, dark tourism represents a potential economic breakthrough; however, its realization requires an integrated development strategy, strengthening the shared foundations of collective memory, and expanding tourism infrastructure.