Professionalisation opportunities for the tourism industry in Szeklerland. A comparative analysis: Szeklerland, South Tyrol and Lake Balaton

Authors

  • Emese-Emőke Tóth-Batizán SAPIENTIA, Hungarian University of Transylvania, Department of Applied Social Sciences

DOI:

https://doi.org/10.15170/TVT.2024.09.02.02

Keywords:

tourism industry, professionalisation, professionalisation model, Szeklerland, Lake Balaton, South Tyrol

Abstract

This paper presents a new professionalisation model for the tourism industry. The model is rooted in classical tourism ecosystem frameworks, but in addition to tourism industry actors, it introduces connective elements and artefacts that can drive the direction of market change and thus determine the market's professionalisation potential and opportunities.

Published

2024-07-15

How to Cite

Tóth-Batizán, E.-E. (2024). Professionalisation opportunities for the tourism industry in Szeklerland. A comparative analysis: Szeklerland, South Tyrol and Lake Balaton. Tourism and Rural Development Studies, 9(2). https://doi.org/10.15170/TVT.2024.09.02.02