Cross-border cooperation and marketing activities in tourism – a case study of the HEALTH-TOUR project

Abstract

Health tourism has a long tradition and importance both in Serbia (including the Autonomous Province of Vojvodina) and in Hungary. The Strategy of Tourism Development in the Republic of Serbia as well as the Program of Tourism Development in the Autonomous Province of Vojvodina highlight health tourism (together with its subcategories of medical and spa/wellness tourism) as one of the key types of tourism which has serious potential for attracting local and international tourists. Following the suggestions and strategic orientation of these documents, a Study of Health Tourism Development in APV has been prepared, within the project “HEALTH-TOUR - Health Tourism – Good Tourism: Joint Development of Health Tourism in the Hungary-Serbia Cross-Border Region.” The project is realized within the cross-border program of cooperation between Hungary and the Republic of Serbia, financed by the European Union (IPA INTERREG). The aim of this paper is to present some aspects of the project and to show the possibilities of cross-border cooperation in tourism, especially in the field of marketing.