MARKETINGTEVÉKENYSÉG ÉS MÁRKAVIZSGÁLAT EGY TEMATIKUS TURISZTIKAI ÚTVONAL, A KLEINE HISTORISCHE STÄDTE MINTÁJÁN

Abstract

Thematic routes have become increasingly significant tourist destinations on the tourism market, along with
small historic towns that have an ever-growing popularity driven by cultural factors. The aim of my research
is the analysis of the marketing activity and the brand evaluation of an existing Austrian tourist network,
the Kleine Historische Städte. I am going to provide a comparative study and town classification on the
KHS, and then describe and assess the results of my research. As a conclusion, I aim to point out the success
factors of the marketing activities of the KHS partnership, as well as outline areas for possible future
improvements.