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Abstract

"Tourism is an environmental change associated with the individual's experience in the utilization of
services," as Gábor Michalkó identified the way of today's tourism. Nowadays, based on studies and
experience, it is clear that "tourism has become a marketplace for experiences" (Zatori 2014).
In recent years, in order to meet more and more conscious consumers, millions and billions are spent
annually by each tourism provider's for creating new experience. So it is also for them important, if the
created "experience product" is really able to find its customer on the ever- and dynamically changing
tourism market.

Does the expected experience really predetermine the choice of destination, or we just decide according to
the expectations of our service providers and experiences will accompany our decision during the travel
process?
In my paper, I look for answers to the above mentioned questions according to experiences of tourist
guides and travel agents.