The Hungarian Journal of Marketing and Management

Papers

• Digital transformation in project management - systematic literature review

  Tímea Szigeti, Miklós Hornyák

  5-15

  • PDF (Magyar)

• The impact of the emergence of rentable electric scooters in urban transport

  Dorottya Szemere, András Nemeslaki

  16-28

  • PDF (Magyar)

• Changing Importance of Leadership Competencies due to the Pandemic. The Results of a Hungarian Survey

  Gabriella Kuráth, Balázs Kovács , Brigitta Szabó-Bálint , József Poór

  29-40

  • PDF (Magyar)

• A scoping review of tourism innovation processes that enhance business resilience to crisis, with a special focus on the organizational environment and factors of managerial decision-making

  Noémi Rázga-Ilyés

  41-50

  • PDF (Magyar)

• International collaborative online marketing course in practice

  Annamária Sasné Grósz, Dávid Máté Hargitai, Barbara Zsuzsanna Varga-Dani

  51-60

  • PDF (Magyar)

• Is it hard to find the right one? Latest news on recruitment and employer branding in national organisations

  Beáta Melinda Pózner, Anita Kozák

  61-72

  • PDF (Magyar)

• Identifying consumers willing to buy a self-driving car using choice-based conjoint analysis

  Tamás Ujházi

  73-83

  • PDF (Magyar)