The Hungarian Journal of Marketing and Management

Papers

• Competence needs for non-profit sector employement

  Norbert Sipos, Dorottya Szabó

  4-16

  • PDF (Magyar)

• Exploring the relationship between competency-based coping and personality

  Gerda Szántó

  17-29

  • PDF (Magyar)

• Employee Participation in practice: Opportunities and constraints in the context of participation oriented managerial decision. Case study of Hungarian SME’s

  Aliz Benkó, Sára Csillag

  30-40

  • PDF (Magyar)

• Smart Cities and quality of life in Budapest: Implications for city management

  Songling Chang

  41-53

  • PDF

• Adapting Under Pressure: Exploring Dynamic Capabilities in the Post-COVID MICE Sector in Hungary

  Vanda Horváth, Judit Zsuzsanna Galambos

  54-64

  • PDF

• Science and Technology Parks as Complex Systems

  Csilla Tóth, Beáta Fehérvölgyi , Zoltán Kovács, András Háry

  65-79

  • PDF (Magyar)

• Virtual influencers in Tourism Marketing: Opportunities, Challenges, and Future Considerations

  Monica Coronel-Padilla, Anna Irimiás

  80-91

  • PDF

• Consumer behavior changing in the wake of crises

  Alexandra Bálint

  92-105

  • PDF (Magyar)