“The first will serve the bookseller’s purpose”: Sterne’s double title page in The Sermons of Mr. Yorick

Authors

  • Gabriella Hartvig University of Pécs

DOI:

https://doi.org/10.15170/Focus.11.2018.2.25-43

Abstract

The notices of new publications in magazines and newspapers were part of the marketing policy of publishers. The wording and format of these advertising columns in the, mainly London, newspapers reveal much about the sophisticated manner in which the editors communicated their purpose in marketing newly published books. Besides the reviews, it is here, in these brief notices and advertisements, that we can map out barely noticeable shifts in the early reception of Sterne’s fiction and his sermons (see Brandtzæg et al., “Advertising” 28). Digital archives such as ECCO, the Burney Collection, and British Periodicals are of great help today.

Author Biography

Gabriella Hartvig, University of Pécs

Associate Professor, Institute of English Studies

Title page

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Published

2018-09-01

How to Cite

Hartvig, G. (2018). “The first will serve the bookseller’s purpose”: Sterne’s double title page in The Sermons of Mr. Yorick. FOCUS: Papers in English Literary and Cultural Studies, 11(1), 27–43. https://doi.org/10.15170/Focus.11.2018.2.25-43

Issue

Vol. 11 No. 1 (2018): 20th Anniversary Issue

Section

Essays

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