A HAZAI LAKOSSÁG UTAZÁSI MOTIVÁCIÓINAK ÉS SZOKÁSAINAK ELEMZÉSE AZ AKTÍV TURIZMUS ÉS A FIZIKAI AKTIVITÁS TEKINTETÉBEN

Abstract

Tourism on the one hand is one of the most dynamically growing industries of the 21st century and on the
other it is a phenomenon affecting a large ratio of society. Parallel with the formation of total tourism the
tourism researchers also intend to gain complex information on the different factors of this complex system.
Out of these research fields the survey of the consumer habits and attitudes towards tourism plays a
highlighted role. Taking into consideration the importance of the investigation of these trends, the authors
and a research team carried out a representative survey in 2018 in Hungary in order to understand and
analyse the attitudes towards tourism related to the population of Hungary. The survey was representative
among the 15-74 year old Hungarians according to gender, age groups (with 10 year intervals) and the type
of the settlement and the regional allocation. Five variables were involved in the survey: gender,
generations, type of residence, education level, and the subjective adjudication of the level of personal
income. The present study attempts to analyse the consumer habits during the holiday/travel activity paying
special attention on the physical activities of the Hungarian population during their touristic activities.