Media and youth in the information age

The specific media consumption habits of Generation Y, Z and Alpha and the potential of music pedagogy

Abstract

The framework of the research is the new media phenomenon, which increasingly replaces traditional media channels such as print media, television, and radio while broadcasting mass media content with the help of digital technologies. In our study, we
examine how new communication technologies affect the media consumption habits and attention of the Y, Z and Alpha generations, and what impact it has on their perception of the relationship between real and virtual communication contexts. The research covers the community experiences of the new generations, as well as their media consumption habits, and the resulting pedagogical challenges. The document analysis reveals that in many cases, the possibility of transitioning between offline and online spaces seems to be integrated into the personal communication norm system of generation members. In the last unit of the article, it is briefly presented how learning music improves the concentration of the alpha generation and how it plays a role in
their renewed social relationships.