Libraries in the social media

Abstract

Various social media platforms are used by many public collection(s) (institutions) in Hungary, Europe and worldwide. Among public collection(s) (institutions), libraries have quickly realised that they can reach their readers, users and visitors very quickly and efficiently through this channel, and that they can also deliver content to their latent users more easily and quickly. In this way, important messages can also be sent to social groups who have not been attracted to the library so far, and thus have not had
any interaction. But which social media platforms are used by county libraries in Hungary? What content do they publish? What kind of activity do they generate from their followers? Are they using these tools well or effectively? These are some of the questions we seek to answer in this study.