“Are we having swans?” – Wedding industry, consciousness industry, popular cinema

Authors

DOI:

https://doi.org/10.15170/Ujszem.2025.3.2.1.

Keywords:

comedy, consciousness industry, culture industry, ideology, wedding

Abstract

This study examines the ideology of romantic comedies centred on wedding preparations, focusing on the Hollywood trend of the 1990s and 2000s, which had high viewing figures and revenue. The text sheds light on how popular films produced by the entertainment industry shape the consumer logic associated with weddings, creating identity constructions related to ‘the big day’, and how they can become examples of the mode of operation of late capitalist cultural production.

Author Biography

Csondor Soma, University of Pécs Faculty of Humanities and Social Sciences

e-mail: csondorsoma@gmail.com

Irodalomtörténész, kritikus, óraadó oktató a Pécsi Tudományegyetem Modern Irodalomtörténeti és Irodalomelméleti Tanszékén, valamint a Filmtudományi és Vizuális Tanulmányok Tanszéken. Jelenleg a PTE Irodalom- és Kultúratudományi Doktori Iskola doktorjelöltje.

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Published

2026-01-31

How to Cite

Csondor Soma. (2026). “Are we having swans?” – Wedding industry, consciousness industry, popular cinema. New Eye, 3(2), 6–17. https://doi.org/10.15170/Ujszem.2025.3.2.1.

Issue

Vol. 3 No. 2 (2025): Új Szem

Section

Tanulmány

License

Copyright (c) 2026 szem

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.