KÖZÖSSÉGI MÉDIA JELENTŐSÉGE A BORFOGYASZTÓK KÖRÉBEN

Abstract

Over the last few decades, the situation of Hungarian wineries and wine has become a very important area. This is
supported by the many initiatives of recent years (grants, organizations). According to experts, first of all, a consumer
should "teach" a culture of wine consumption.
The social media is now inevitable, and for younger (Y, Z) generations it is the main source of information.
Everyday use and globalization help to get to know the latest news, events, including wine trends, in seconds. Some of
the wine consumers and the future wine consumers live in the social media world. They have a lot of stimulus per day
and want experiences that they can share on social media surfaces, generating more interest and consumers.
In July 2018 we made a mini-research for wine. We were mainly looking for answers to which social media
sites are the main information sources about wineries, winery events, and what kind of posts are they interested in.