ÉLETSTÍLUS SZEGMENTÁCIÓ A SZABADIDŐS TURIZMUSBAN JÁSZ-NAGYKUN-SZOLNOK MEGYEI LAKOSOK PÉLDÁJÁN KERESZTÜL

Abstract

The structure of the consumer society, as a result of changes in the system used previously, typical
consumers of geographic and demographic characteristics that have become unsuitable to explore and
analyze the reasons of consumer behavior of tourists. For these reasons, the traditional characteristics
describing of consumer behavior have supplemented by psychological and psychographic factors. These can
be divided into factors include, in addition to many other factors in life style, lifestyle as well. The present
study is supported by primary research. The quantitative information gathering, verbal and online survey,
have covered to the regularly traveler population groups. The aim of the survey was that regular travelers’
lifestyle segments are classified; it is possible the differences between the various types of tourism, lifestyle
groups of users highlight tourism products. A survey carried out online form and personal questioning. The
personal interviews venue Szolnok, tourism and trade fair on the occasion of the online query with a total of
322 people was conducted by interviewing. The group of respondents, visitors to the exhibition was selected, because the goal was to reach the travel-loving travelers and regular customers. The results of the research show clearly between different types of tourism users, purchasers of individual tourism products
most commonly lifestyle segments differences.