Buvár, Ágnes. “#Ad, #commercial, #sponsored: The Role of Ad Recognition in the Activation of Attitudes Toward the Ad Regarding Sponsored Content”. The Hungarian Journal of Marketing and Management 52, no. 3-4 (September 1, 2018): 33–44. Accessed September 3, 2026. https://journals.lib.pte.hu/index.php/mm/article/view/1060.