Vincz, Bettina, and Sarolta Tóvölgyi. “Examining the ‘green Gap’ Between Attitudes towards Eco-Friendly Products and Willingness to Buy”. The Hungarian Journal of Marketing and Management 59, no. 1 (June 29, 2025): 26–38. Accessed July 1, 2026. https://journals.lib.pte.hu/index.php/mm/article/view/7674.