Kuráth, Gabriella, Ákos Jarjabka, and István Tarrósy. “Attraction Development in Higher Education. Possibilities via a Jubilee Project – The Case of the University of Pécs”. The Hungarian Journal of Marketing and Management 52, no. 1 (March 1, 2018): 5–16. Accessed April 27, 2026. https://journals.lib.pte.hu/index.php/mm/article/view/361.